Our Story

When COVID-19 hit, this clothing brand was merely a vision. Our founder, Jaivien Kendrick, went through many situations in his life and contemplated his journey. After this reflection, he realized a need for change. Not only did he see the need for the creation of more black owned businesses, but also the lack of hope, intellect, and motivation across youth in his community. Because of this, Jaivien Kendrick took action and created More Life. His goal was to empower. Everyone should know “You have the power to do anything you put your mind to.” Nothing is impossible for us, especially the youth. As young people we are strong and we are able. Our founder believes in this message, and hopes to spread it through his community and across the world. Our story is now yours too. This brand aims to empower and embrace young minds. One message, one drive, More Life. The story continues from here...